List Of New Google Updates In 2018

1:New Goal-Based Campaign Workflows

Create a campaign,Choose an advertising network: search network, display, Choose a type: clicks, calls, etc. As of November 8th, you can now create goal-driven campaigns on Google Ads from the campaign setup menu.

First, you select the campaign that you want to achieve, like sales, leads, website traffic, product and branding, brand awareness, app promotion, or no goal.

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From here you can select the “Brand awareness and reach” goal from the list:

Now choose “Outstream” as your campaign subtype:

Now you can create and optimize your ads by selecting video, bidding, and audience targeting to start reaching users in different mediums than just YouTube.New feature setup for Remarketing, Conversion Tracking and Reporting.

3: Call and Message Reporting Updates

Call and message-based ads on Google are popular.Ad types like “click-to-call” and “click-to-message.”And now, advertisers can locate reporting data on these extensions within the main extensions tab on dashboard:

4: Google Hotel Ads Directly on Google Ads Dashboard!

In 2010, Google started their move into the hotel space. First, they focused on getting detailed hotel information into Google Maps, like pricing per night and availability and on other accommodation

Hotel advertisers can now promote their hotel on Google search results and Google Maps directly through Google Ads.

5: Google Ads: Search Ad Machine Learning (Responsive Search Ads)

what exactly is a Responsive Search Ad?In the wave of Google focusing on automation and making our lives easier on their ad platform, they have released responsive ads in beta mode.Responsive search network ads allow you to create up to 15 headlines and 4 different descriptions at once.How we can Create Responsive Search Ads?Under your ads and extensions section, check to see if you can create a responsive search ad:

If you can access the beta, you will be able to generate those headlines and descriptions variations that allow Google machine learning to take place:

6:Mobile speed score:

Now you can see the mobile page speed score

7: How To Use The Google Sheets plugin

If you are not currently using Google Chrome as your browser, you will need it to run the Google Sheets plugin. Though this mode is currently still in Beta, anyone can download it and use it today!Simply install the free plugin to your Google Sheets account, and you can fire up reports in no time. Once you install the Sheets plugin, you should see it located in the “Add-ons” section of your toolbar.

Now select “Google AdWords,” and you have the option to create new reports.

When you create a new report, you can select the report type, columns, and filters that you want to apply:

Each time you log back into your reporting dashboard on Google Sheets using the plugin, you will see key data like:When your report was last refreshed, What accounts this report is pulling data from, All of your custom report data that you generated last time

8: AdWords Notes: How to Add Notes to Key Account Changes

Adwords announced the introduction of “Notes” in Google AdWords.Notes allow you to add written text to give context to changes in your account performance. This is a wonderful tool if you have multiple people or outside parties managing AdWords.

From here, you can customize the date, type your note and determine who can see it:

9:How To Use The New Feature To Write Fewer Ads

Writing ads on AdWords is one of the most time-consuming tasks there is. Fitting your entire value proposition, keywords and calls to action into an 80 character limit takes skill. AdWords has now added a feature to the new AdWords experience: ad suggestions:

Ad suggestions are automated ads written by AdWords for your ad groups. AdWords does this to help advertisers find better success on their platform, keeping them around for longer.Ad suggestions are meant to help users save time with excellent automated ads. When you do not have multiple ads in each ad group, AdWords will automatically generate more for you!Writing more ads leads to big increases in CTR and conversions. These ad suggestions can be found under “Ads & Extensions” on the Recommendations page of your account

10: New Message Reporting Features for Click-To-Message Ads

In 2016, Google introduced a new format of ads: click-to-message.These ads allowed businesses to engage directly with users via text messaging instead of online forms:

For example, to schedule an appointment, a searcher could simply text the given business number.In your dashboard, you will now see the following three metrics added:

  1. Chat rate: a soft-conversion rate/click-through rate. How often a searcher starts a chat after seeing a message ad.
  2. Chat start time: timestamps for when a user starts the conversation. This could be helpful in specific industries to find popular engagement times as well as internal audits of how well sales staff are responding.
  3. Messages: the total amount of messages sent in any given chat.

Affiliate Location Extensions For YouTube:If you have ever searched on Google for a product that can be purchased in a local area, for example, a television, you have no doubt come across these extensions:

As of March 21st 2018, advertisers on YouTube now have direct access to these affiliate location extensions, making it easier than ever before to drive tangible sales on YouTube.These extensions can now be enabled for video advertisers on YouTube for your campaigns by clicking on the extensions tab and selecting “Affiliate location extension:”

You can select retail locations.

Google recently found that 30% of mobile searches are location based.

Now is the time to take action or advantage of affiliate location extensions in your video ads.

11:Custom Columns For Ads and Keywords

Since 2014, advertisers on Google AdWords can develop and measure custom metrics at the campaign and ad group level. But just recently in 2018, Google announced an update allowing users to do this at the keyword and ad level for better specificity. To get started with custom columns, head to your ads or keyword section and click on the column modification button:

From here, click on the “Custom columns” tab:

This will bring up the new-and-improved custom column creator right inside your keywords and ads tabs:

You can customize metrics based on any type of performance or conversion elements:

You can directly analyze how ads perform with mobile users by adding a mobile CTR metric to your columns or gauge keyword success based on mobile conversions.

12:Expanded Landing Pages Report

On top of new customization options and custom columns, the landing pages report got a fresh.Originally released in early 2017, the page has been updated and modified to reflect new diverse metrics such as clicks, cost, conversion rates & any metric labeled under conversions, performance, and viewability.

With the new report, all landing pages that you use for ads will show up, giving you actionable data like mobile-friendly clicks, AMP clicks, conversions and more:

You can easily access this report from the sidebar on your dashboard:

13:Promotion Extensions For Easy Sales:

You have tons of information that you need to communicate to potential buyers, yet Google only gives you 30 characters for the every headline and 80 for the description. Meaning you can’t share everything you need to share to convince cold traffic to buy from you. And more often than not, it leaves you with boring, promotional headlines that people ignore.Promotion extensions allow you to add another tab of information to your ads, showing specific products (or product groups) on sale. These are meant to take advantage of holiday seasons like Black Friday or Christmas and you can add cyber Monday ads.With these new extensions, you don not have to worry about wasting copy in your headlines or descriptions. You can keep existing value propositions and CTAs but add promotions on products for any time of the year.

Steps to Set Up Promotion Extensions

  1. From the campaign dashboard in the new Google Ads interface select the ads and extensions tab, then the promotion extension:
  1. Decide whether to add extension to account, campaign or ad group, select add new, then an occasion from the drop-down or leave it blank for a non-holiday promotion:
  1. Choose the currency and select promotion type:
  1. Name the promotion (20 character limit) and set the final landing page URL that includes details about the promotion:
  1. If applicable include a promo code or “On orders over” (i.e. if free shipping is included after a certain amount is spent):
  1. Choose promotion start and end dates for limited-time offers:
  1. Advanced options include URL tracking templates, device preference and extension scheduling:
  1. Hit save and wait for approval:

14:A/B Test Faster with Ad Variations

A/B testing ads, copy and creative are key to success on AdWords. But before the recent updates in 2017 and 2018, A/B testing wasn not that easy. It usually involved creating multiple campaigns or ad groups and launching new tests. But with the new AdWords experience and Ad Variations, you can quickly A/B test search network ads.For instance, if you want to test specific copy, you can apply it to thousands of ads with the click of a button.AdWords only shows you results if they are statistically significant. That is a huge plus considering .

To find this new feature, head to the Drafts & Experiments section on your dashboard:

You can create a new ad variation. You can begin to quickly adjust ad text at scale using AdWords’ new find and replace tool:

15: Custom Intent Audiences For Better Sales and Higher Conversion Rates

So, how exactly do they work? You can either (1) input data like keywords, topics and URLs to tell Google what intent related searches or pages showcase buying behavior or (2) let AdWords auto-create an intent audience for you based on machine learning. Custom intent audiences can help you break through the vague groupings you find on platforms like AdWords and Facebook and focus on specific information related to customers who are actually showing intent to buy similar products.

You can find these customization options under the Audiences section when editing a Display Network campaigns.

Editing your audiences for a selected display campaign will pull up intent options, helping you to create custom or auto-created audiences:

16:Three New, Game-Changing Features

Google was smart enough to not just give us a new UI experience. Here are the top new features and how to use them ASAP.

  1. The audience management section

Just when you thought that Facebook was the only place to dominate custom audiences, Google stepped in and proved us all wrong.Now there is an entire section in AdWords dedicated to audience management.Here you can target different custom audiences and create new bids based on audiences as well.

To navigate to it, click your three-button menu drop-down and click on the audience manager tab:

You can manage all of your audiences in this one place, as well as generate audience insights:

When you click the blue “+” button you can choose between a few different custom remarketing options:

Creating audiences on AdWords has never been this easy, and now it’s all located in one dashboard, making it even easier to manage.

  1. Promotion ad extensions

Promotion extensions are new, ad-based extensions that allow you to show, advertise, and link to specific promotional-based offers in your search network ads

For example, you could use them to highlight a specific sale during the holidays. Or maybe you’ve got an eBook for sale for a limited time.Now you don’t have to waste all of your tiny ad copy section talking about it. You have another chance to promote more products with a single ad. You can even use it to do the opposite and double down on the promotion.Head to your campaign dashboard, click on the ads and extensions tab, and select the promotion extension:

Next, you can customize everything about your promotion extension, including the occasion, discount type, and date ranges:

For the occasion section, you can choose between tons of different holidays to target. If it’s not for any specific occasion, you can always leave it blank, and it will show up as a non-holiday promotion.

When you select one from the list, you will see that in bold on your new ads to help users know exactly what they are getting when they click:

Customize your final URL landing page, and you will be driving promotional sales traffic in no time.All you have got to do is add some new extensions to your ads, and you can start to promote tons of new deals for any occasion.

  1. Incredible demographic targeting options

Facebook and Twitter were and (somewhat) still are the kings of audience targeting. Each platform has incredible features that allow you to create super remarketing lists where you can target income, job seniority, and more. Even LinkedIn jumped aboard. They are starting to add these in-depth features. Thankfully, Google has finally added some new, diverse targeting options in the form of demographic data.The first set of demographics that they have added is household income targeting in the search network.This was a feature on the old interface, but it only applied to highly specific, local-based ads. But now, it’s for all ads within the search network.To access the data, simply select the demographics tab and click the household income option:

Now, you can get a clear picture of the household income data from your search network ads.For example, you can target ads to different audiences with different price points.On top of this addition, now the parental status targeting options are available for the search network rather than just the display network.

To access these, select the new parental status tab on your dashboard:

Parental status targeting for the search network is a big deal. This can have a huge impact on success for brands that sell products catered to parents, like toys and games. This new search network feature could play an important role in campaigns dedicated to the holidays and major shopping events. Although we don’t have data on most of them yet, these new search network features are going to be a big hit with advertisers looking for more customization.

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